Founder of The Soft Protocol Company

My Story

We are a creative systems architect, remote HR leader, writer, and a media.
The Soft Protocol Company to build tools that remember: soulful sound, poetic dispatches, and quiet systems for men and women who feel too much.
We believe softness isn’t weakness — it’s the future of power.

For most of my life, WE thought professionalism meant perfection. That strategy had to sound hard. That leadership was about being louder.

But we’ve learned something truer:
  1. The best systems come from empathy.
  2. The boldest leadership is gentle.
  3. The deepest success is personal.
Now, I create from a place where emotion meets intention.
Every mix I publish, every tool I design, every word I write — it comes from that soft center.

At The Soft Protocol Company, I lead four creative branches:
DJ Dancing Queen – Curated soundtracks for soul-driven living
Machineheart Press – Books and dispatches with emotional depth
Modena Human Intelligence – Templates and HR systems with heart
Soft Protocols – Reflective AI tools and digital rituals for men and women

THE SOFT PROTOCOL COMPANY IS not building a business.
THE SOFT PROTOCOL COMPANY, IS building a revolution in rhythm.
A publishing house for emotional intelligence.
A soft power studio that remembers women like me.
Welcome to my world.

A house for systems that feel like poetry. A future designed with intention.

Soft Protocol Snapshot
4 Creative Divisions
30+ DJ Sets & Curated Mixes
2 Books in Production (2025)
12 Soft Systems & Notion Kits
1 AI Product in Dev
1 Founder, All Heart

What People Are Starting to Say…

I help founders, artists, and quiet visionaries turn emotion into strategy, and ideas into systems that feel like home.

💬💬💬
“Every idea she touches turns into clarity.”
— Soft Dispatch, Vol. 1		“Helped me slow down, reframe, and finally ship.”
— Notion Kit Beta Tester		“Structure that listens.”
— Private Strategy Client

Speaking & Creative Influence
Public Speaking & Media Appearances

WE speak about soft power, soulful systems, emotional design, and AI ethics — in a way that makes audiences feel seen, not sold to.

We speak about soft power, soulful systems, emotional design, and AI ethics — in a way that makes audiences feel seen, not sold to.
Book me for your podcast, panel, university talk, or digital summit.
🎧 THE Soft Protocol Company & Sonic Strategy
Need a soundscape for your brand, event, or inner shift? I create curated mixes that embody movement, emotion, and memory.

Systems & Studio Strategy

🛠 Soft System Architecture
From Notion dashboards to full HR kits, I design tools that give structure to creative chaos — without the burnout.
Let’s co-create a system that moves with your mind.


📚 Thoughtful Product Development
Have a book to publish? An idea to launch? I help creatives and thinkers turn abstract vision into digital structure — with clarity and care.

What Can I Do for You?

The Soft Protocol Company guide associates, founders, soft leaders, and creative minds in designing systems that protect their peace and express their purpose—with clarity, rhythm, and integrity.

“You already know what you need — I help you build the system your intuition has been asking for.”
Written by Anica Hill, Author of Soft Systems & Emotional Design

As the author and founder behind these systems and media, I don’t just build workflows — I help you shape rituals of clarity, rhythm, and meaningful flow.”

Anica Hill

Need a System that Feels Like You?

Let’s build one together — soft on the soul, strong in structure.
Whether you’re overwhelmed or just starting out, I’ll help you align your vision with tools that truly work.

Schedule a Session